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Integrated Marketing Association

Bio:

Tony is the founder and leading authority in buyer insights and buyer personas for B2B Marketing. In 2001, Tony established the first buyer insight and buyer persona development methodology designed specifically for B2B Marketing and Sales. Tony has empowered organizations with buyer insights and buyer personas, which communicate deep buying insights and tells the story of goal-directed buying behavior. He holds an MBA degree in Marketing Management and a B.S. degree in Business Administration with a minor in Anthropology from the University of New York at Buffalo. He is an avid jazz fan and musician in the band My Cousin Tone’. Tony is married, has two daughters who he is extremely proud of, and resides in upstate New York.

Marketing Focus:

I am a B2B Marketer

  Expertise:

Persona Marketing