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Integrated Marketing Association


Consulting with mid-sized clients to integrate, analyze and model data and research into actionable marketing insights, scenarios and forecasts to achieve short and long term business objectives. Specialties: Data Driven Marketing Strategy, CRM, Database, Direct, Relationship Marketing, Loyalty Programs, Segmentation Designs, Descriptive and Predictive Statistics, Marketing and Media Mix Modeling, Web Analytics, eMail, Mobile, Social Media Measurement, Social CRM, Dashboards, Online Analytics, Decision Support Systems, Bayesian Statistics, New Business Development, Pitch Development, Business Consulting, Analytics Team Development / Management (Within large advertising agencies), New Product Development, Espresso consumption.

Marketing Focus:

I am a B2B & B2C Marketer


Database Marketing