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Integrated Marketing Association

Bio:

Bill has been in the Marketing Industry for over 35 years. Bill has been the Chief Marketing Officer of several small, medium and large companies throughout his career. Many have labeled Bill Napier as being a “ Serial Disruptor” in the retail and home furnishings industry a moniker he loves! In the 90’s, Bill’s marketing agency PMA Network (Promotional Marketing Associates, Inc.), with offices in Minneapolis and Chicago, launched many consumer brands, as well as being a strategic consultant for The Times Square Millennium celebration. He was hired by Ashley Furniture in 2000 as their Chief Marketing Officer (CMO) and was blessed to be part of their astronomic growth from $800MM – $2.7BN over his 5-year tenure. He has also worked with two other furniture brands as CMO. He has been an industry consultant since 2007 and with his company, Napier Marketing Group has developed and managed some of the largest promotions ever done in the industry. Bill has developed and maintains the largest aggregated marketing informational website for retailers and brands: www.social4retail.com. Bill is also focused on how technology can help brick and mortar retailers compete with the huge e-commerce retailers. He believes technology, properly implemented, can level the playing field because over 80% of consumers would prefer to shop and buy local Bill is also a featured writer and speaker in the retail industry. You may have read his "RETAIL RANTS" in many industry magazines, including SMB RETAIL Technology News, Furniture Today, Furniture World Magazine, RetailerNOW and his Blog on www.social4retail.com. His vast understanding of the issues retailers and brands face competing in the digital arena, coupled with his humorous interpretation of his knowledge of trends, facts, and solutions for helping companies compete, makes for an engaging and informative session for every brand or retailer that attends his sessions. His passion is to help retail brands & brick mortar retailers grow their business by creating, guiding and deploying successful marketing B2B/B2C solutions integrating traditional marketing with the web/social media. CATEGORY EXPERIENCE Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing

Marketing Focus:

I am a B2B & B2C Marketer

  Expertise:

Retail Marketing Home Furnishings Marketing Strategy