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Integrated Marketing Association

Conversion Rate Optimization

Emotion Sells: The Masterclass

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This masterclass presented by Talia Wolf, IMA Conversion Optimization Expert, is designed to show you how to use the proven EMOTIONAL TARGETING FRAMEWORK that has been tested LITERALLY A THOUSAND TIMES to optimize websites and double or even triple conversion rates.  

After this course, you will…  

Identify…  
Your customer’s emotional triggers
What drives YOUR customers’ decisions to buy
How you can outsmart your competitors and attract more customers

Know how to choose the right…  

Colors, Images, and Copy, Fonts & Content
That address your customers’ emotional triggers & persuade them to click ‘n’ buy.
 

Use this methodology over & over again to…  

Create persuasive copy & design built specifically to match your customers’ desires Immediately launch as many as 4 A/B hypotheses for testing to increase your conversions

  • 4 Live Q&A Calls with Talia
  • Access to Talia and Private Community 5 Days a Week
  • Access to the Templates, Checklists, and Insider Conversion Rate Optimization Resources

In just 4 – 6 weeks Talia shows you how to  

  1. Fix the Leaks in your funnel, so you can increase sales, leads, and downloads by 200 or even 300%
  2. Make Money over and over again because you finally have a step-by-step process you can follow every time you launch a campaign.
  3. Understand Your Audience better than your competition so you can speak their language, build trust and increase loyalty

Cost – $97 a month for 12 months or a one-time payment of $997 (Save $164)

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What you learn during the course:

  1. Discover the 3 Foundations
    Introducing an overview of the emotional targeting framework. You’ll discover why the online world is doing conversion rate optimization wrong and how to do it right. We’ll also dig into why emotion is so important in design and conversion. Plus we’ll explore real-life case studies you can apply in your own business immediately.
  2. Get Down to Business
    This first foundation is all about YOUR CUSTOMER. Learn how to define your customers’ emotional triggers as we dive into the emotional targeting research. We will tap into your competitors, your customers, and even your team using frameworks, worksheets, and checklists. 
    Introducing you to an overview of the emotional targeting framework. You’ll discover why the online world is doing conversion rate optimization wrong and how to do it right. We’ll also dig into why emotion is so important in design and conversion. Plus we’ll explore real-life case studies you can apply in your own business immediately.
  3. Show it Don’t Say it
    This second foundation helps you define the images, colors, fonts, and elements you need to use on your new variation, based on your customers’ emotional triggers. Together, we’ll complete the Emotional Targeting Framework, which includes 2 complete A/B test outlines you can use to test immediately, align your team, prepare a testing plan, map out design and copy for every single ad, landing page, pricing page, email marketing campaign and funnel launch.
  4. Test Strategies
    This final foundation is where you map out the final 4 hypotheses you want to test based on emotional targeting framework outlined in previous modules. You’ll learn how to run meaningful A/B tests and reuse this framework over and over.
Enrollment open until Dec 13th, 2016 – Next class is set for April 2017

Register Here