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Integrated Marketing Association

Why I Am So Slow

digital marketing

The media and pundits value being first over being accurate.

I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner?

The business owners and marketers who are constantly on the lookout for the latest fad or secret are by definition being tactical, as opposed to strategic.

Strategy doesn’t and shouldn’t be changing all the time, any more than your foundation should be rebuilt each day.

Speed is less important than direction.

Don’t confuse being busy with making progress.

If you truly embrace quality over quantity, you produce fewer things, like the “big rock” pieces that Jason Miller talks about.

Keep polishing and iterating to get your article, product, service, or whatever it is done right.
Don’t confuse this with analysis paralysis, which is the delaying of launch via endless excuses.
Iteration is about frequent, steady action to improve what you have, not to be confused with voluminous talk.

The “dollar a day” and “one minute video” concepts work together to help you refine whatever it is that you’re building.

Dollar a Day” lets you get rapid feedback for cheap, so you can tune the right messages and features to the right audiences.

One minute videos let you get a thought out quickly, stringing together these into sequences that map to your topic wheel, as opposed to being random, disassociated pieces on a blog.

4-components-of-the-minute-video

We’ve been working for over 10 years on our digital marketing courses and generated our first dollar of income only just recently.

A colleague yesterday expressed frustration that our next course would take 3 weeks to launch. And I wanted to tell him I’ve taken 10 years to get out some items I feel good about, that we’ve tested thousands of times.

If you are producing “great” business content or advice for others, perhaps at a conference or in a course, then don’t you owe it your audience to have put in the time to test it thoroughly?

Yes, there are the countless shysters, self-proclaimed experts, and motivational speakers who claim to be making millions from half-baked courses they sell.

Are they selling real estate for no money down and weight loss pills, too?
After all, who doesn’t want to be faster, all else equal?

Would you hire a home builder to build your house who was known to be sloppy and cut corners?

How about if you hired a surgeon who took the one-day medical school in a box course before he operated on you?

Now you see why I am so “slow”.

This article was first published on dennis-yu.com.

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