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Integrated Marketing Association

Infographics

An infographic is a type of media-rich digital content piece that uses images, diagrams, or other visually stimulating elements to display complex information. In some instances, designers can even embed live video into their infographics.

Infographics—i.e., informative graphics—are used to display statistics or call out other complex data points. In many cases, infographics include images or text that feature live links to external sources or other ways to get additional information about a topic. Successful infographic designers know that the core of the content should always be the data, and the design—while critical—should enhance rather than detract from it.

Infographics are useful to marketers in many ways. Because the files are designed to be engaging and eye-catching while also displaying important information, they’re well suited to be components of successful content marketing initiatives. This approach is especially popular. In fact, per the Content Marketing Institute’s 2016 B2B Content Marketing report, 67 percent of brands today use infographics. The research also indicated infographics received the biggest increase in effectiveness rating year over year, growing by eight percent.

In addition to aiding content marketing, infographics can also help marketers grow their website traffic thanks to searches and back links. These files often encourage clicks by design. In that regard, infographics also lend themselves well to social media initiatives because they’re easy to digest, ‘like,’ and share. Many infographics feature a brand’s contact information or, more aptly, links to its social media pages, somewhere on the content.

There are several platforms that specialize in helping users create professional infographics quickly, either free-form or from templates. Many of which can be found on Martec Showcase here.

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