It’s rare that any company reveals its trade secrets.. It’s especially rare for tech giant Google to do so.. But last month, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages..
It’s interesting to see how Google has changed its ranking factors over the years. However content and links still remain at the top of the list regarding most important for ranking well. I’m not sure how Google will ever get away from the “content and links” methodology but RankBrain, Google’s new AI is starting to play a bigger role.