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Integrated Marketing Association

Viral Marketing

By Dennis Yu

How Isaac Irvine Got 70 Million Views on His Facebook Video, Step-by-Step

Meet Isaac and his son, Bodi. Their video drew over 70 million views on CBS, BuzzFeed, and Ellen Nation. Want to know the exact steps they took to go viral? Have a purpose with the content. Bodi was bullied at school for his long hair, grown to donate to kids with cancer. Isaac pulled out […]

By Shawn Elledge

Viral Marketing

As opposed to more traditional and time-tested forms of marketing, viral marketing is a relatively new strategy. It has taken off considerably since the advent of the internet, specifically social media. It refers to marketing products and services through social networks and platforms, such as Facebook or YouTube, to build consumer brand awareness and increase […]

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