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Integrated Marketing Association


By Dennis Yu

How Isaac Irvine Got 70 Million Views on His Facebook Video, Step-by-Step

Meet Isaac and his son, Bodi. Their video drew over 70 million views on CBS, BuzzFeed, and Ellen Nation. Want to know the exact steps they took to go viral? Have a purpose with the content. Bodi was bullied at school for his long hair, grown to donate to kids with cancer. Isaac pulled out […]

By Shawn Elledge

Why Personalization and Adaptability Are Key in Marketing

Data is a hot topic in marketing right now and with good reason. Never before has there been such a plentiful supply of rich data, and never before has there been such an array of technology to crunch the numbers and give us insights into the lives of consumers. But therein lies the challenge for […]

By Shawn Elledge

Video Marketing

Video marketing describes the process in which companies create video content to share with their audiences. Videos can be posted on dedicated brand channels on platforms like YouTube or shared via other social media sites that allow videos, such as Twitter, Instagram, LinkedIn, and Facebook. Videos can certainly be used elsewhere besides social media, too. […]

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