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Integrated Marketing Association

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By Shawn Elledge

Why Personalization and Adaptability Are Key in Marketing

Data is a hot topic in marketing right now and with good reason. Never before has there been such a plentiful supply of rich data, and never before has there been such an array of technology to crunch the numbers and give us insights into the lives of consumers. But therein lies the challenge for […]

By Shawn Elledge

Video Marketing

Video marketing describes the process in which companies create video content to share with their audiences. Videos can be posted on dedicated brand channels on platforms like YouTube or shared via other social media sites that allow videos, such as Twitter, Instagram, LinkedIn, and Facebook. Videos can certainly be used elsewhere besides social media, too. […]

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