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Integrated Marketing Association

Twitter Marketing

By David Boutin

Five Psychology Concepts that Will Improve Your Twitter Marketing Strategy

The human brain is probably the most sophisticated network on the planet. The depths of its potential are nearly unfathomable. Still, there are some things we know about the way it works that savvy marketers can work into their Twitter marketing strategy. That’s what this post is about. When you finish reading it – which I sincerely […]

By Autumn Rivers

How to Choose Which Tweets to Promote on Twitter

If you’re marketing your brand on Twitter, you’ll want to try out promoted tweets to get more views and engagement for your posts. These tweets appear in the timeline of Twitter users, ensuring that even people who are not following your page see them. You pay per engagement, which means you pay each time someone […]

By David Boutin

3 Twitter Mistakes to Avoid Like a Phone Call from “Unknown”

You feel your cell phone vibrating in your pocket, pull it out, and see the dreaded “Unknown” on the caller ID. The vigor with which you decline that call should be roughly the same as the vigor with which you need to avoid the following three Twitter marketing mistakes. Picking up that call can be […]

By Misty McPadden

How to Get the Most Out of Twitter Using Lists

Today’s consumers are connected, mobile creatures—and, it turns out, many of them are on Twitter. In fact, with around 320 million monthly active users, Twitter is the third most commonly accessed social network behind Facebook and Instagram. If you want to have a robust social strategy that delivers measurable ROI, odds are you’ve invested in […]

By Shawn Elledge


With the third highest number of monthly active users, Twitter is a social networking platform that allows users to “tweet” messages of 140 characters or less. The platform also permits the posting of pictures and videos. Users may “tag” a contact in a post by incorporating his/her Twitter “handle”—i.e., screen name. This process involves using […]

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