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Integrated Marketing Association

Text Messages

By Shawn Elledge

Text Messages

Brands use text messaging—also known as SMS marketing—as a modern form of telemarketing aimed at giving consumers another way to receive information via their mobile phones. Text marketing is growing in popularity. Salesforce, for example, reports marketers’ usage of SMS tactics grew by 111 percent from 2015 to 2016. Text message marketing benefits companies for […]

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