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Integrated Marketing Association

Telemarketing

By Shawn Elledge

Telemarketing

Telemarking is the process of marketing products or services over the telephone. Telemarketing is a traditional tactic performed by software or by individuals in sales and marketing departments. In addition, there are entire telemarketing companies—often called ‘call centers’—devoted to the practice. In today’s digital, smartphone-centric age, texting is another form of telemarketing. Calling a prospect […]

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