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Integrated Marketing Association

Surveys / Research Studies

By Shawn Elledge

Surveys and Research Studies

In the marketing world, surveys and research studies have straightforward goals: to gather feedback and data that delivers insight. Although their intention is rather simple, their methodologies can be quite complex. Strategies for data collection range from simple surveys delivered electronically to in-person focus groups to intensive research procedures. Market research—an organizations’ process of gathering […]

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