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Integrated Marketing Association

Social Selling

By Shawn Elledge

How Salespeople Can Adapt to a Digital World—And Keep Their Jobs

There was a time when B2B salespeople were in charge of every sales transaction. They were the ones with the information at their fingertips that allowed them to have some control over the buyer’s journey. Now the balance has shifted in favor of the well-informed, savvy buyer in a digital landscape where new technologies are […]

By Shawn Elledge

Social Selling

Social selling focuses on developing relationships with consumers as a key component of sales. Most recently, social selling involves sales and marketing interactions on social networks, such as LinkedIn, Facebook and Twitter, although it can also take place offline or over other online platforms. In fact, direct sales companies have been using social selling as […]

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