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Integrated Marketing Association

Social Media

By David Boutin

3 Twitter Mistakes to Avoid Like a Phone Call from “Unknown”

You feel your cell phone vibrating in your pocket, pull it out, and see the dreaded “Unknown” on the caller ID. The vigor with which you decline that call should be roughly the same as the vigor with which you need to avoid the following three Twitter marketing mistakes. Picking up that call can be […]

By Misty McPadden

How to Get the Most Out of Twitter Using Lists

Today’s consumers are connected, mobile creatures—and, it turns out, many of them are on Twitter. In fact, with around 320 million monthly active users, Twitter is the third most commonly accessed social network behind Facebook and Instagram. If you want to have a robust social strategy that delivers measurable ROI, odds are you’ve invested in […]

By Shawn Elledge

Social Media

Social media describes a host of websites, apps, or other platforms built around social networking and online communication. When engaging in social media, users create profiles through which they can post, share, and create content of various types. In addition, they can interact with friends, family, groups, and brands. It’s the latter—that interaction with brands—that […]

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