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Integrated Marketing Association

Social Media Marketing

By David Boutin

3 Twitter Mistakes to Avoid Like a Phone Call from “Unknown”

You feel your cell phone vibrating in your pocket, pull it out, and see the dreaded “Unknown” on the caller ID. The vigor with which you decline that call should be roughly the same as the vigor with which you need to avoid the following three Twitter marketing mistakes. Picking up that call can be […]

By Anna Bennett

How to Use Pinterest to Drive Massive Traffic to Your Blog: Part 1

Pinterest? You’re probably asking yourself “isn’t that just for DIY moms”? Keep on reading and then judge for yourself if you still think Pinterest is just for DIY crafties. BuzzFeed claims that Pinterest is their 2nd largest source of referral traffic In addition, CoSchedule who dug through data from over one million blog posts found […]

By Misty McPadden

How to Get the Most Out of Twitter Using Lists

Today’s consumers are connected, mobile creatures—and, it turns out, many of them are on Twitter. In fact, with around 320 million monthly active users, Twitter is the third most commonly accessed social network behind Facebook and Instagram. If you want to have a robust social strategy that delivers measurable ROI, odds are you’ve invested in […]

By Shawn Elledge

Social Media Marketing

Marketers using various social media platforms – such as Facebook, Twitter, Instagram, and LinkedIn – to market their products or services to the members on those platforms  is called Social Media Marketing. Since the demand for social media marketing has grown rapidly in recent years, as social media has gone from a fad to an […]

By Shawn Elledge

Targeting social media contacts with email campaigns

Three years ago I was marketing a B2B event called Demandcon in San Francisco and registrations were down for what I had expected at that time. So I decided to test an email campaign against three different segments in our database. The first email went to approximately 10,000 opt-in records. The second outbound email went […]

By Shawn Elledge

Article: Twitter’s Share of US Social Network Users Is Dropping

In its latest forecast of US Twitter usage, eMarketer has significantly downgraded its projections amid nearly stagnant growth reported by the company in Q2.. By the end of this year, 52..2 million people in the US will access their Twitter accounts at least once a month.. Source: Article: Twitter’s Share of US Social Network Users […]

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