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Integrated Marketing Association

Seasonal Marketing

By Shawn Elledge

Seasonal Marketing

Seasonal marketing offers a certain product, sale, or promotion only at a certain time of year, as opposed to year-round. In some ways, seasonal marketing employs tactics that are similar to scarcity marketing strategies – consider, for example, Starbucks’ popular fall beverage, the pumpkin spice latte, or its “limited time only” holiday cups. However, seasonal […]

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