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Integrated Marketing Association

Search Marketing (PPC)

By Shawn Elledge

Search Marketing

Search marketing is an umbrella term that covers both search engine marketing (SEM) and search engine optimization (SEO). SEM refers to businesses paying search engines to send them online traffic through paid listings, while SEO is a strategy for increasing online traffic organically or for free, by using keywords and high-quality content to increase a […]

By Shawn Elledge

Google Just Told You How to Rank. Are You Listening?

It’s rare that any company reveals its trade secrets.. It’s especially rare for tech giant Google to do so.. But last month, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages.. Source: Google […]

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