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Integrated Marketing Association

Search Engine Optimization

By Autumn Rivers

Bing Visual Search Lets You Find Information on Any Item in an Image

If you’ve ever looked at a picture online and wanted to know more about one particular item in the image, Bing Visual Search will make your day. This new capability makes it possible to search within an image you see online, so you can find out more about, well, practically anything you see in it. […]

By Shawn Elledge

Search Engine Optimization

Search engine optimization, or SEO, is a suite of tactics brands use to boost their ranking on search engine results pages, also known as SERPs. Put simply, the higher the search engine ranking a web page achieves, the more exposure—and, potentially, conversions—brands can realize from their online efforts. It’s important to note that placement on […]

By Shawn Elledge

Google Just Told You How to Rank. Are You Listening?

It’s rare that any company reveals its trade secrets.. It’s especially rare for tech giant Google to do so.. But last month, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages.. Source: Google […]

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