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Integrated Marketing Association

Scarcity Marketing

By Shawn Elledge

Scarcity Marketing

Scarcity marketing centers on the idea that consumers are more eager to purchase products that are more difficult to acquire. Scarcity marketing encompasses nearly all aspects of marketing, including production, promotion, pricing, and circulation. For example, advertising a certain product is only available for a limited time, or only a certain number of an item […]

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