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Integrated Marketing Association

Sales & Marketing Alignment

By Daniel Perry

Are Your Best Reps Leaving for Greener Pastures?

What’s behind the revolving door? At high-turnover organizations, sales reps are overworked and overwhelmed. They spend more time managing relationships than they do selling. They aren’t getting quality leads; They aren’t tuned into their buyers. They’re under-performing, and their morale is low. As a resource, download our 10th annual workbook, How to Make Your Number in 2017. Review […]

By Bill Napier

Don’t be Fooled – The Real Costs Associated with an Employee vs. A Consultant

THE NUMBERS DON’T LIE … I’LL EXPLAIN AND YOU DECIDE Recently I read this article from Hyam Singer, VP User Engagement at TOPTAL, that in my opinion “nailed it” on this subject. Don’t Be Fooled: Calculate the Real Cost of Employees and Consultants This article is a must read for employers. It outlines and delivers […]

By Shawn Elledge

Sales and Marketing Alignment

Sales and marketing alignment occurs when a company’s sales and marketing teams come together around common goals, strategic approaches, and measures of success. It is a proven approach to increasing revenue; a study from Aberdeen Research showed that companies with the strongest sales and marketing alignment grew their annual revenue by an average of 20 […]

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