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Integrated Marketing Association

Sales & Marketing Alignment

By Shawn Elledge

How Salespeople Can Adapt to a Digital World—And Keep Their Jobs

There was a time when B2B salespeople were in charge of every sales transaction. They were the ones with the information at their fingertips that allowed them to have some control over the buyer’s journey. Now the balance has shifted in favor of the well-informed, savvy buyer in a digital landscape where new technologies are […]

By Daniel Perry

Are Your Best Reps Leaving for Greener Pastures?

What’s behind the revolving door? At high-turnover organizations, sales reps are overworked and overwhelmed. They spend more time managing relationships than they do selling. They aren’t getting quality leads; They aren’t tuned into their buyers. They’re under-performing, and their morale is low. As a resource, download our 10th annual workbook, How to Make Your Number in 2017. Review […]

By Bill Napier

Don’t be Fooled – The Real Costs Associated with an Employee vs. A Consultant

THE NUMBERS DON’T LIE … I’LL EXPLAIN AND YOU DECIDE Recently I read this article from Hyam Singer, VP User Engagement at TOPTAL, that in my opinion “nailed it” on this subject. Don’t Be Fooled: Calculate the Real Cost of Employees and Consultants This article is a must read for employers. It outlines and delivers […]

By Shawn Elledge

Sales and Marketing Alignment

Sales and marketing alignment occurs when a company’s sales and marketing teams come together around common goals, strategic approaches, and measures of success. It is a proven approach to increasing revenue; a study from Aberdeen Research showed that companies with the strongest sales and marketing alignment grew their annual revenue by an average of 20 […]

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