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Integrated Marketing Association

Reward Programs

By Shawn Elledge

Reward Programs

Reward programs describe the incentives companies uses to retain customers. In reward programs, brands encourage customers to make purchases—especially repeat purchases—in exchange for a percentage off, a free gift, access to a special shopping event, etc. The incentive varies depending on the issuing company, but the value of a well-positioned reward program as a marketing […]

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