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Integrated Marketing Association

Referrals

By Shawn Elledge

Referral Marketing

The goal of referral marketing is to generate new customers through the recommendations of existing customers. Referral marketing is like word of mouth advertising, except for one key detail: Word of mouth advertising is typically self-directed by the consumer, and referral marketing is initiated—and often incentivized—by the brand. Referral marketing can be as simple as […]

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