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Integrated Marketing Association

Promotional Marketing

By Tom Pick

Influencer Marketing on Any Budget: Eight Steps to Develop Your Campaign

The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. A common trend across quite a number of these posts—including pieces from Forbes, Entrepreneur, NewCo Shift, and AdWeek—was increased use of influencer marketing. It’s little surprise why. As noted in Forbes, influencer recommendations have more impact […]

By Shawn Elledge

Promotional Marketing

In promotional marketing, brands use incentives to encourage consumers to take specific and immediate actions. While many promotions require a consumer to make a purchase, some promotions may only ask a consumer to try or review a product. A promotion includes any specialized offer that goes beyond a brand’s normal product offerings. Types of promotions […]

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