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Integrated Marketing Association


By Rick Altman

The Warriors, Kevin Durant, and You

The Curse of Expectation Having been a long-suffering follower of the Golden State Warriors when they were terrible for over 20 years, it is with unreserved glee that I revel in the 2015 championship, last year’s record-breaking season, and this season’s acquisition of superstar Kevin Durant. But you don’t have to be a Warriors fan, […]

By Rick Altman

Don’t Say That!

Six Things Presenters Should Never Say The digital world is littered with articles with titles similar to this one. A Google search turns up 750,000 of them. And most of them offer good advice, albeit a bit redundant. Just about all of them warn against calling attention to your having run out of time, asking […]

By Rick Altman

When Your Mariah Moment Happens

Did you hear the one about how powerful Mariah Carey’s voice is? You can hear it even when her mouth is not open. As you can imagine, there is no shortage of jokes about the singer’s epic fail on New Year’s Eve. Several have no doubt graced your Facebook or Twitter feed, you’ve seen the […]

By Shawn Elledge


Marketers today are quite often required to either give a presentation or create presentations for other members of their organization. The practice of delivering information or a pitch to an audience, whether internal or external requires a great deal of expertise. While there are a plenty of presentation tools designed to help you create a […]

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