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Integrated Marketing Association

PR Marketing

By Autumn Rivers

Report Says Marketing and PR Will Be More Closely Aligned in the Next Five Years

The USC Annenberg Center for Public Relations recently released the results of its Global Communications Report, which surveyed 875 public relations executives, 687 public relations students, and 101 marketing executives. One of the most interesting findings of this report is that people in the PR and marketing fields tend to think public relations is converging […]

By Shawn Elledge

Press Release Marketing

Press release marketing is the practice of posting press releases to communicate brand information to potential customers. Such releases began as a way for a company’s public relations or external relations team to communicate with the media about company-related news items. Now, however, thanks to the growth of internet news channels and the advent of […]

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