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Integrated Marketing Association

Podcasting

By Shawn Elledge

Podcasting

Podcasting describes the process of producing audio files—aka, podcasts—and making them available online via iTunes or other types of media players. Often, podcasts come in installments or series based around topics relevant to a brand’s audience. If listeners subscribe to podcasts, they receive new content automatically as it is released. Many consumers prefer to listen […]

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