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Integrated Marketing Association

Outbound Marketing

By Shawn Elledge

Outbound Marketing

Outbound marketing strategies prioritize a brand’s interaction with the market through traditional advertising, pitches or in-person meetings, and cold-call-like activities. Very interruptive, outbound marketing prioritizes the exact opposite of inbound marketing activities. Outbound marketing overlaps significantly with similar terms, including offline marketing and traditional marketing, with some nuanced differences. Outbound marketing can occur both online […]

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