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Integrated Marketing Association

Offline Marketing

By Shawn Elledge

Offline Marketing

Offline marketing refers to any real-world marketing activities. Offline marketing may use technological assets such as display screens, but the experience is geographically limited.  Examples of offline marketing include billboards, print media, direct mail, radio, television, and telemarketing. In an increasingly digitized world, many marketers focus most their time on digital marketing efforts. Digital mediums […]

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