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Integrated Marketing Association

Niche Marketing

By Shawn Elledge

Niche Marketing

Segmented or niche marketing is the opposite of mass marketing. In a niche marketing strategy, businesses focus on appealing to specific market subsets. While many products may benefit many people, finding its niche in terms of price, quality, and consumer demand ultimately produces more sustainable profitability. For some niche marketing campaigns, a product clearly matches […]

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