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Integrated Marketing Association

Mobile Marketing

By Shelly Kramer

Struggling With the Mobile Mind Shift of Consumers? Here’s How to Fix It.

We know smartphone usage is skyrocketing, but new data has shed light on what could be described as marketers’ Achilles heel: how to meet customers’ expectations in this increasingly mobile world. The pain point is that mobile hasn’t simply just changed where consumers are shopping, but it has also changed their collective attitude about what […]

By Shawn Elledge

Mobile Marketing

Marketing campaigns delivered on mobile devices constitute the strategy known as mobile marketing. The advent of smartphones, tablets, and wearables gives marketers the opportunity to reach consumers on-the-go, wherever they spend time. From sending location-based messages to creating a responsive website, mobile marketing strategies include a wide variety of tactics, channels, and delivery formats. Several […]

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