Register Login

Integrated Marketing Association

Mobile Marketing

By Shelly Kramer

The Role Mobile Plays in In-Store Sales [Report]

You would be hard pressed to find a marketer who doesn’t have at least some understanding of the positive influence that mobile ads can have on their in-store sales. But how do they measure the return on their online activity in terms of their offline sales uplift? How can they have confidence that mobile ads […]

By Shelly Kramer

Struggling With the Mobile Mind Shift of Consumers? Here’s How to Fix It.

We know smartphone usage is skyrocketing, but new data has shed light on what could be described as marketers’ Achilles heel: how to meet customers’ expectations in this increasingly mobile world. The pain point is that mobile hasn’t simply just changed where consumers are shopping, but it has also changed their collective attitude about what […]

By Shawn Elledge

Mobile Marketing

Marketing campaigns delivered on mobile devices constitute the strategy known as mobile marketing. The advent of smartphones, tablets, and wearables gives marketers the opportunity to reach consumers on-the-go, wherever they spend time. From sending location-based messages to creating a responsive website, mobile marketing strategies include a wide variety of tactics, channels, and delivery formats. Several […]

  • Ad
  • Please follow & like us

    RSS
    Follow by Email18k
    Facebook1k
    Google+
    Twitter12k
    SHARE7k
    YouTube365
    Pinterest
    LinkedIn2k