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Integrated Marketing Association

Millennial Marketing

By Bill Napier

The Marketing to Millennials Myth – Dissected

I’ve been meaning to write my thoughts on this for a while, but Warren Shoulberg of Home & Textiles Today beat me to it, on January 30th, 2017.. Warren’s blog was titled “Perennial Millennials” and can be read HERE. His blog is focused more on those Millennials that are living at home and are essentially NOT targets of the home […]

By Shawn Elledge

Millennial Marketing

Millennials are currently the largest demographic in the United States with a population of 75.4 million. Those born between 1980 and 2000 hold a large percentage of purchasing power businesses cannot ignore. Millennial marketing describes a set of technology-friendly tactics used to target millennial consumers. The values and interests of millennials often vary widely from […]

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