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Integrated Marketing Association

Marketing Automation

By Shawn Elledge

Need the Equation for Marketing Automation Success? Here It Is.

We’ve made it a point to monitor the trends in marketing automation (MA) for one reason: We believe it’s the future of sales and marketing, changing everything about your business and how you find, connect with, nurture, and close leads. For over half of B2B companies, it’s also a tool they’re using in the present—and […]

By Shawn Elledge

Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?

Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this […]

By Shawn Elledge

Three Types of Data Every Company Needs

The constant stream of data that surrounds us today undoubtedly has the capacity to transform the way that we do business. We have access to unprecedented amounts of information about our target accounts/companies, prospects, and our competitors, which has the power to drive businesses forward in ways that we could have scarcely dreamt about just […]

By Shawn Elledge

Marketing Automation

The term marketing automation describes any number of services, platforms, and solutions marketers use to facilitate repetitive activities. Examples of marketing automation tools include email marketing platforms, CRM (customer relationship management) systems, CMSs (content management systems), and analytics programs. When technology successfully takes the place of manual labor, it creates marketing automation. Marketing Automation Platform […]

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