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Integrated Marketing Association

Marketing Automation

By Shawn Elledge

Total Cost of Owning a Marketing Automation Platform

Marketing automation platforms (MAP) are a useful and effective tool for generating demand for your products and services as well as quality leads. However, many businesses often rush into the adoption of a marketing automation platform without fully understanding the resources required to implement and manage such an application. Our new study—Marketing Automation Platforms: Total […]

By Daniel Newman

The State of Marketing Technology

Marketing is integral to any business. Traditional marketing methods still retain value, but as the world moves online, digital marketing tactics are gaining immense popularity. Maneuvering the digital marketing world can be tricky for SMEs with little tech knowledge, but with some research and understanding of the same, businesses can benefit from these tactics that […]

By Jay Adams

Use Your Auto Triggers to Full Advantage

Lately, there’s been a lot of talk about how marketers aren’t fully using the functions of their marketing automation platform (MAP). We understand that, after all, it takes time and practice to get familiar with all the bells and whistles, and some features just may not be required for your campaigns. What should you be […]

By Shawn Elledge

Why Marketing Automation Matters and How to Use it Effectively

The streamlining and efficiency marketing technology can bring across multiple channels, along with the segmentation of audiences it allows, and the ability to measure, score, and evaluate leads has transformed the marketing landscape in recent years. Marketing automation (MA) gives marketers the capacity to generate leads, help keep current customers informed, and, in the process, […]

By Shawn Elledge

Need the Equation for Marketing Automation Success? Here It Is.

We’ve made it a point to monitor the trends in marketing automation (MA) for one reason: We believe it’s the future of sales and marketing, changing everything about your business and how you find, connect with, nurture, and close leads. For over half of B2B companies, it’s also a tool they’re using in the present—and […]

By Shawn Elledge

Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?

Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this […]

By Shawn Elledge

Three Types of Data Every Company Needs

The constant stream of data that surrounds us today undoubtedly has the capacity to transform the way that we do business. We have access to unprecedented amounts of information about our target accounts/companies, prospects, and our competitors, which has the power to drive businesses forward in ways that we could have scarcely dreamt about just […]

By Shawn Elledge

Marketing Automation

The term marketing automation describes any number of services, platforms, and solutions marketers use to facilitate repetitive activities. Examples of marketing automation tools include email marketing platforms, CRM (customer relationship management) systems, CMSs (content management systems), and analytics programs. When technology successfully takes the place of manual labor, it creates marketing automation. Marketing Automation Platform […]

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