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Integrated Marketing Association

Loyalty Marketing

By Sean Flaherty

Trust: How to Use Technology to Generate Trust

Trust is the currency of business. When we trust an organization, we do business with them whenever and wherever it makes sense without questioning it. If we don’t trust an organization, we look for alternatives and we spend a fortune over-evaluating their pricing and value model. Trust is extremely valuable. Thus, it is imperative for […]

By Shawn Elledge

Loyalty Marketing

Loyalty marketing refers to a business’ strategic use of rewards to earn and maintain customer support over a long period. In this mutually beneficial marketing strategy, brands use captured data to retain existing customer business while customers receive incentives to continue purchasing the business’ products or services. Grocery stores, apparel stores, and service providers often […]

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