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Integrated Marketing Association

Lectures/Speaking

By Rick Altman

Don’t Say That! Six Things Presenters Should Never Say

The digital world is littered with articles with titles similar to this one. A Google search turns up 750,000 of them. And most of them offer good advice, albeit a bit redundant. Just about all of them warn against calling attention to your having run out of time, asking for the audience to cut you […]

By Rick Altman

The Warriors, Kevin Durant, and You

The Curse of Expectation Having been a long-suffering follower of the Golden State Warriors when they were terrible for over 20 years, it is with unreserved glee that I revel in the 2015 championship, last year’s record-breaking season, and this season’s acquisition of superstar Kevin Durant. But you don’t have to be a Warriors fan, […]

By Rick Altman

Don’t Say That!

Six Things Presenters Should Never Say The digital world is littered with articles with titles similar to this one. A Google search turns up 750,000 of them. And most of them offer good advice, albeit a bit redundant. Just about all of them warn against calling attention to your having run out of time, asking […]

By Shawn Elledge

Lectures and Speaking

Lectures and speaking—the practice of verbally presenting information to an audience—can be a valuable tool for marketers. Lectures and speaking are core components to marketing strategies that incorporate events such as live demonstrations, trade show or conference appearances, question and answer sessions, seminars, and more. Lectures can contribute to a brand’s story in a meaningful […]

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