Register Login

Integrated Marketing Association

Lead Management/Marketing Automation

By Shawn Elledge

Lead Management & Marketing Automation

The overarching goal of most marketing teams today is to generate and manage leads that eventually convert, making a positive contribution to a company’s bottom line. Lead management is the process of generating, scoring, nurturing, and distributing  leads through the pipeline to sales. Marketing Automation Platforms (MAP) help marketers manage and automate this process or […]

  • Ad
  • Please follow & like us

    RSS
    Follow by Email18k
    Facebook
    Google+
    Twitter12k
    SHARE7k
    YouTube365
    Pinterest
    LinkedIn2k