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Integrated Marketing Association

Integrated Marketing

By Shelly Kramer

Women in Business: Driving Innovation in Senior Leadership

I had the opportunity to moderate a panel discussion at the recent PegaWorld event, on the topic of how women in business are driving innovation in senior leadership. PegaWorld, an annual event put on by software company Pega, is designed to bring together business and technical visionaries from the world’s leading companies. My panelists certainly represented […]

By Tom Alexander

Digital Marketing: 5 Ways to Build Stronger Relationships with Publishers

The digital marketing world is all about trends — what next big tech milestone or social change will influence the way digital advertisers reach their audiences. But there’s one trend we’re glossing over. To be fair, it’s not really a trend at all. It’s more of a mainstay, and it’s one of the most important […]

By Autumn Rivers

Survey Divulges What You Need to Know About Influencer Marketing

As more people block or simply ignore ads, more brands are turning to influencer marketing to reach their audience. In fact, some surveys have shown that more than 70 percent of brands agree that influencer marketing is a strategic tactic to use. But what do the influencers themselves say about this marketing technique? #HASHOFF, which […]

By Shawn Elledge

And Marketers Were Worried About Millennials Taking Over

For years I’ve heard tales about how companies are going to be in big trouble when the Baby Boomer marketing pros retire, leaving behind a bunch of undisciplined “kids” a/k/a Millennials, who understood nothing about marketing best practices let alone branding. According to the U.S. Bureau of Labor Statistics, in the coming years and as […]

By Laura Patterson

How You Can Conquer Better Performance with Marketing Ops

Our friends at Allocadia break Marketing into two integral parts: Doing Marketing—the execution of tasks and deliverables—and Running Marketing, which is the operational and performance aspects of Marketing.  Clearly you need both to have a productive and successful Marketing organization that meets the rising expectations of your leadership team. Research by Deloitte finds that CEOs […]

By Shelly Kramer

Multi-touch Marketing and How Social Media Impacts the Customer Journey

We all know that each individual’s customer journey: that path from awareness to purchase, is unique, and social media can definitely have an impact on that journey. And understanding multi-touch marketing and the role that different social media channels play is key for marketers. For some products, those with a simple value proposition—say, beer, for […]

By Shawn Elledge

Integrated Marketing

Some marketing strategies focus on certain channels, philosophies, and tactics. Integrated marketing offers a holistic approach. When marketers focus on the customer journey and collaborate with sales professionals, the business can create a seamless and value-driven customer experience focused on outcomes first. In integrated marketing strategies, companies set aside traditional marketing methods and take a […]

By Shawn Elledge

What does Integrated Marketing mean?

Don E. Schultz, professor (emeritus-in-service) at Northwestern University’s Medill School of Journalism is considered the grandfather of integrated marketing, having first coined the phrase in the early 1990s. A great amount of research has gone into understanding why an integrated marketing strategy is so important to a company’s success. As an example, Forrester Research reported […]

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