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Integrated Marketing Association

Integrated Marketing

By Laura Patterson

How You Can Conquer Better Performance with Marketing Ops

Our friends at Allocadia break Marketing into two integral parts: Doing Marketing—the execution of tasks and deliverables—and Running Marketing, which is the operational and performance aspects of Marketing.  Clearly you need both to have a productive and successful Marketing organization that meets the rising expectations of your leadership team. Research by Deloitte finds that CEOs […]

By Shelly Kramer

Multi-touch Marketing and How Social Media Impacts the Customer Journey

We all know that each individual’s customer journey: that path from awareness to purchase, is unique, and social media can definitely have an impact on that journey. And understanding multi-touch marketing and the role that different social media channels play is key for marketers. For some products, those with a simple value proposition—say, beer, for […]

By Shawn Elledge

Integrated Marketing

Some marketing strategies focus on certain channels, philosophies, and tactics. Integrated marketing offers a holistic approach. When marketers focus on the customer journey and collaborate with sales professionals, the business can create a seamless and value-driven customer experience focused on outcomes first. In integrated marketing strategies, companies set aside traditional marketing methods and take a […]

By Shawn Elledge

What does Integrated Marketing mean?

Don E. Schultz, professor (emeritus-in-service) at Northwestern University’s Medill School of Journalism is considered the grandfather of integrated marketing, having first coined the phrase in the early 1990s. A great amount of research has gone into understanding why an integrated marketing strategy is so important to a company’s success. As an example, Forrester Research reported […]

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