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Integrated Marketing Association

Inbound Marketing

By Shawn Elledge

Inbound Marketing

Inbound marketing changes the flow of marketing activities from an inward out approach to an outward-in approach. Instead of posting advertisements and forcing consumers to listen to their messages (outbound), inbound marketing uses quality content to attract consumers throughout the customer journey. In inbound marketing, businesses enable consumers to sell themselves on a product. Many […]

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