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Integrated Marketing Association

Guerrilla Marketing

By Shawn Elledge

Guerrilla Marketing

Guerrilla Marketing concept created by Jay Conrad Levinson when he wrote the book ‘Guerrilla Marketing’ in 1984. Guerrilla marketing strips away the traditional concepts of marketing to create excitement, intrigue, and interest in unexpected places. More of a philosophy than a set of tactics, successful guerrilla marketers thrive on building new experiences consumers can’t predict. […]

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