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Integrated Marketing Association

Freebie Marketing

By Shawn Elledge

Freebie Marketing

Companies don’t necessarily need to give something away to take advantage of freebie marketing strategies. Freebie marketing is defined as any promotion, low price product, or giveaway that encourages the sale of another, higher value product. Sometimes freebie marketing campaigns are referred to as loss leader programs. Many businesses use some form of freebie offering […]

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