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Integrated Marketing Association

Experiential Marketing

By Shawn Elledge

Experiential Marketing

Experiential marketing refers to a marketing team’s active involvement in building a consumer experience with a product or service. It gives consumers something they can connect with, feel, taste, smell, or see in a real-world setting. Businesses use experiential marketing strategies to optimize the customer experience for better business outcomes. Marketing activities can create engagement, […]

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