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Integrated Marketing Association

Events

By Shawn Elledge

Thirteen Tips for Event Marketers

As founder of the Integrated Marketing Summit and Demandcon, I have been producing educational marketing events all over the United States since 2009. I have had the great pleasure of working with hundreds of thought leaders, speakers and sponsors over the years. Many of our sponsors did very well at our events, collecting tons of […]

By Shawn Elledge

Event Marketing

Many brands participate in events today as part of their overall marketing strategy. There are two common types of events: In-person and virtual. Businesses can sponsor, host, or participate in events that fall under either category. In-person events include gatherings such a trade shows, seminars, live demonstrations, sales events, product or service presentations, question and […]

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