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Integrated Marketing Association

Event Marketing

By Nick Jaworski

Killer Digital Strategies to Maximize Conference Results

Every industry has its major conferences and trade shows. What most businesses do is simply send people to attend or maybe get an exhibitor booth. On the high end, perhaps they’ll even sponsor the conference, but that’s often ridiculously expensive. There’s a better, and far cheaper, way using some cool digital tricks to maximize your […]

By Shawn Elledge

Your Business Needs a Laser Focus on the Learning Economy—Here’s Why

Thanks in large part to the mobile mind shift of consumers and the anywhere/anytime availability of information, customers today aren’t exactly struggling to find what they need online. Rather, it’s often so available that they’re keen to ignore the “noise” of pitches and traditional ads in favor of content that informs and engages. (Thirty-two percent […]

By Shawn Elledge

Thirteen Tips for Event Marketers

As founder of the Integrated Marketing Summit and Demandcon, I have been producing educational marketing events all over the United States since 2009. I have had the great pleasure of working with hundreds of thought leaders, speakers and sponsors over the years. Many of our sponsors did very well at our events, collecting tons of […]

By Shawn Elledge

Event Marketing

Event marketing strategies are made up of activities that give prospective customers the ability to interact with a brand offering in real time. Brands may sponsor their own activities or market a product at a tradeshow, community event, or online. Event marketing gives businesses a way to interact with consumers in real-time and/or in-person. Common […]

By Shawn Elledge

Targeting social media contacts with email campaigns

Three years ago I was marketing a B2B event called Demandcon in San Francisco and registrations were down for what I had expected at that time. So I decided to test an email campaign against three different segments in our database. The first email went to approximately 10,000 opt-in records. The second outbound email went […]

By Shawn Elledge

Thirteen Tips for Event Marketers

As founder of the Integrated Marketing Summit and Demandcon, I have been producing educational marketing events all over the United States since 2009. I have had the great pleasure of working with hundreds of thought leaders, speakers and sponsors over the years. Many of our sponsors did very well at our events, collecting tons of […]

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