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Integrated Marketing Association

Evangelism Marketing

By Shawn Elledge

Evangelism Marketing

Also known as word-of-mouth or WOM marketing, evangelism marketing takes place when individuals feel so confident in their own customer experiences that they share the good news with others. When a colleague swears by a new tablet stylus/pen or a friend tells everyone about her experience with a biodegradable detergent, these individuals are acting as […]

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