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Integrated Marketing Association

Employee Advocacy

By Bernard Borges

How to Get Your Employees to Engage in Social Media in 2017

Social media is a mainstream medium of engagement and communication in business. It has fundamentally changed the traditional marketing paradigm in B2B companies. Year after year the Edelman Trust Barometer Report states that the employee is the most trusted source of information. The C-Suite places more demands on the CMO and her team to create awareness, authority and leads. But, […]

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