By Carlos Hidalgo
Empowering Your Employees to Deliver Customer Experience?
What does it mean to “empower employees” and why is it so important to delivering customer experience? Why should organizations go beyond enabling and equipping their employees, but also take the steps necessary to empower their employees to deliver on the promise of customer experience? It is because our employees are on the front lines […]
By Bernard Borges
How to Get Your Employees to Engage in Social Media in 2017
Social media is a mainstream medium of engagement and communication in business. It has fundamentally changed the traditional marketing paradigm in B2B companies. Year after year the Edelman Trust Barometer Report states that the employee is the most trusted source of information. The C-Suite places more demands on the CMO and her team to create awareness, authority and leads. But, […]