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Integrated Marketing Association


By Rick Altman

Don’t Say That!

Six Things Presenters Should Never Say The digital world is littered with articles with titles similar to this one. A Google search turns up 750,000 of them. And most of them offer good advice, albeit a bit redundant. Just about all of them warn against calling attention to your having run out of time, asking […]

By Shelly Kramer

How to Use Instagram in Your Email Marketing Campaigns

Social media is to marketing as a good wine is to the right cheese: They can function on their own, but they’re so much better when strategically paired together. Today, social sharing is the crux of many content initiatives, Facebook retargeting opens doors for enterprise organizations and SMBs alike, and LinkedIn has even taken steps […]

By Shawn Elledge

Email Marketing

Anytime a business sends an email to its customer base, whether informational or promotional in nature, that business is engaging in email marketing. Some brands stay in contact with their audience by sending newsletters or promotions regularly while others email less frequently to avoid the spam and trash folders. Effective email correspondence often includes a […]

By Shawn Elledge

Outbound Marketing vs. Inbound Marketing

I’d like to start this post with a shocking and controversial claim: outbound marketing is not dead. Nor, as some might assert, should it be. When I hear everyone raving about inbound marketing and how it’s the only way to go these days, it makes me cringe. I don’t know of many small companies that can […]

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