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Integrated Marketing Association


By Shawn Elledge

How Dynamic Email Targeting Will Change Everything

Email marketing, once viewed as something of a pioneer in segmentation and personalization, has largely remained an essential, if unexciting part of the marketer’s toolbox, despite the disruptive innovation that we have seen in other marketing channels. Now though, email looks set to take center stage once again as marketers explore how to use real-time […]

By Marco Marini

Email List Building Basics: Four Tips Every Newbie Email Marketing Must Know

Email list building challenges all email marketers, from the newbie to the expert, because we’re all pushed to grow that list, grow that list. And that list growth does matter. In fact, it’s important to increase the size of your email for two reasons. One, the more potential customers you have the more potential sales […]

By Paula Chiocchi

Two Simple Steps to Win More Customers with B2B Email Marketing

We’re closing in on the halfway mark for 2017. Are your B2B email campaigns delivering the results you set out to achieve? Now is the time to make any necessary course corrections to stay on track for the rest of the year. If your focus is growing your customer base, the changes you make may […]

By Paula Chiocchi

Six Simple Keys to B2B Email Segmentation Success

When it comes to B2B email marketing success, it’s all about delivering the right offer, at the right time to the right people. While this is always easier said than done, the practice of list segmentation can be used to significantly increase your chances of success. By narrowing your focus and sending targeted messages to […]

By Shawn Elledge

Email Marketing is Alive and Well as Volumes Increase and Kinetic Excites [Report]

Despite being one of the Internet’s oldest forms of marketing communication, email is very far from dying out according to the latest Email Marketing Benchmark Report from Experian. In fact, email marketing appears to be alive and kicking with increased volumes, stable engagement rates, and the introduction of innovative kinetic content techniques, suggesting an exciting […]

By Paula Chiocchi

Five Steps for Turning Email Prospects into Paying Customers

A study published on as well as other leading online publications revealed that a whopping 71 percent of internet leads are never contacted. What’s the cause? There are a variety of reasons for these disappointing numbers, and we won’t go into the “why” but can instead offer tips on how you can get the […]

By Shawn Elledge

StatReport: Mobile’s Impact on Email Marketing 

I believe email marketing is important, and I often discuss the role it should play in your business toolkit. I’ve written about how to craft the perfect email and send it to the right people at the right time. With little overhead and exponential gains, all businesses should focus energy on their email marketing campaigns. […]

By Shawn Elledge

Email Marketing—The Cornerstone of Your Lead Generation Program 

In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or service. There are several ways to generate leads—inbound and outbound strategies, content creation, and social media. These all have their place in your marketing toolbox, […]

By Marco Marini

Is Your Lead Capture Form Getting in the Way of Your Leads?

We might not all be physics savvy, but we probably all understand that friction slows down objects in motion. If you’ve had a Cub Scout participate in the Pinewood Derby, waxed your skis, or sharpened your skate blades, you’re fully aware of the negative effect of friction. But did you know this physics law applies […]

By Shawn Elledge

The Key to Email Delivery: Segmentation 

In terms of lead generation, emailing is an “oldie, but goodie.” Never discount the classics—they’re often the most important tools in your arsenal. I’ve talked about it before but today, I want to take our conversation about email marketing a step further, and talk about delivery. You may have the tantalizing title and engaging content—but […]

By Shawn Elledge

Rebelmail Launches Interactive Email API

Email is still a huge tool for businesses—that’s a fact—and there is plenty to discuss on the subject of email marketing, especially as it relates to mobile. Now, there’s even more to talk about: Rebelmail, a vendor specializing in interactive email, has released Rebelmail API—a move that could widen your realm of email marketing possibilities. […]

By Rick Altman

Don’t Say That!

Six Things Presenters Should Never Say The digital world is littered with articles with titles similar to this one. A Google search turns up 750,000 of them. And most of them offer good advice, albeit a bit redundant. Just about all of them warn against calling attention to your having run out of time, asking […]

By Shelly Kramer

How to Use Instagram in Your Email Marketing Campaigns

Social media is to marketing as a good wine is to the right cheese: They can function on their own, but they’re so much better when strategically paired together. Today, social sharing is the crux of many content initiatives, Facebook retargeting opens doors for enterprise organizations and SMBs alike, and LinkedIn has even taken steps […]

By Shawn Elledge

Email Marketing

Anytime a business sends an email to its customer base, whether informational or promotional in nature, that business is engaging in email marketing. Some brands stay in contact with their audience by sending newsletters or promotions regularly while others email less frequently to avoid the spam and trash folders. Effective email correspondence often includes a […]

By Shawn Elledge

Outbound Marketing vs. Inbound Marketing

I’d like to start this post with a shocking and controversial claim: outbound marketing is not dead. Nor, as some might assert, should it be. When I hear everyone raving about inbound marketing and how it’s the only way to go these days, it makes me cringe. I don’t know of many small companies that can […]

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