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Integrated Marketing Association

eBooks

By Shawn Elledge

eBooks

An eBook is a type of long-form content that is longer and often more visually appealing than an article or white paper, distilling large amounts of complex information into a format made more digestible with links, graphics, and additional insight. When incentivized as a marketing download, eBooks generally run about 10 to 20 pages long. […]

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