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Integrated Marketing Association

Direct Marketing

By Rick Altman

Don’t Say That!

Six Things Presenters Should Never Say The digital world is littered with articles with titles similar to this one. A Google search turns up 750,000 of them. And most of them offer good advice, albeit a bit redundant. Just about all of them warn against calling attention to your having run out of time, asking […]

By Shawn Elledge

Direct Marketing

Direct marketing includes all activities that eschew channel-based blanket campaigns in favor of specific and targeted communications between a brand and a consumer. Any time a company directly communicates with a consumer to promote a product or service is a form of direct marketing. For example, when a company sends a catalog, direct mail, email, […]

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