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Integrated Marketing Association

Direct Mail

By Shawn Elledge

Direct Mail

Direct mail describes a business marketing tactic where printed materials are delivered to existing or prospective customers’ mailboxes rather than their inboxes. Pieces of direct mail collateral can include any combination of the following informative or promotional materials: Postcards Coupons Brochures Letters Catalogs Company announcements Cards at holidays Reminders Tips relevant to their industry Newsletters […]

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